The audit that tells you what to fix first
Most SEO audits are a 60-page export of every warning a tool can find. Ours scores what actually drives local rankings and AI recommendations, then ranks each fix by how much it moves the needle.
A 14-page report, a live dashboard, and a call
- Overall Local Growth Score (0–10) and a one-line verdict
- Six pillar scores with the evidence behind each one
- Top findings: the three gaps costing you the most
- ICE-prioritized fix list: every action scored by Impact × Confidence × Effort
- AI visibility check: are you cited in ChatGPT, Perplexity, Gemini, and Google AI Overviews?
- Competitor benchmarks: your score next to three local competitors
- Phased 90-day action plan: foundation, content build, amplify
- Schema and content playbooks: ready-to-use JSON-LD and page briefs
- Live client dashboard to track progress as fixes ship
- 45-minute walkthrough call to go through the findings together
Audit at a glance
| Price | $750 one-time |
| Turnaround | 5 business days |
| Format | PDF report + online dashboard |
| Walkthrough call | 45 minutes |
| Credit toward a program | 100% within 30 days |
Six pillars, weighted by ranking impact
Weights follow the Whitespark 2026 Local Search Ranking Factors, which added AI search visibility as its own category for the first time.
Google Business Profile
Primary and secondary categories, services menu, photos, post cadence, Q&A, hours and holiday hours. It is the most heavily weighted group of Map Pack ranking factors, at 32% (Whitespark 2026).
Reviews & Reputation
Review count, recency and velocity, star rating, owner response rate, sentiment, and whether ratings are marked up with schema.
On-Page & Content
Dedicated service pages, title tags and meta, pricing content, answer-first writing, E-E-A-T signals, and non-commodity content.
Citations & NAP
Name, address, and phone consistency across Google, Bing, Apple, Yelp, BBB, and the industry directories AI assistants actually cite.
Behavioral Signals
Click-to-call, CTA placement, form friction, booking paths, and the engagement signals that tell Google people find you useful.
AI Search Visibility
LocalBusiness, Service, FAQPage, and Review schema; "best of" list mentions; and live checks of what ChatGPT, Perplexity, Gemini, and AI Overviews say about you.
Also checked: the 20 trust signals
Signals that both AI systems and human buyers use to decide whether a business is real, established, and worth recommending.
Critical
Consistent NAP, verified Google profile, accurate hours, a crawlable site.
High impact
Review velocity and responses, service pages, pricing transparency.
AI trust
Structured data, answer-first content, author credentials, editorial standards.
Local signal
Service-area pages, local list mentions, community and earned media.
Not ready for the full audit?
Start with the free one-page snapshot: your overall score, all six pillar scores, and three quick wins.